The Heart of England - The West Midlands Region

Welcome to the West Midlands

This online resource has been created by Advantage West Midlands primarily to provide Champions of the West Midlands Region with access to the latest regional marketing tools.

From high quality images, standard copy and maps, to endorsements from a wide range of leading regional figures, all easy to download and free-to-use.

By using these images and words wherever possible in your communication material you will help to build an image of the West Midlands Region based on its true strengths and qualities. Thank you for adding your voice.

Regional Strategy & Corporate Plan

The need for a 'Powerful Voice for the Region' is outlined in The West Midlands Regional Marketing Strategic Framework (pdf) and Advantage West Midlands' responsibility for leading and delivering the regional marketing activity is detailed in AWM's Corporate Plan 2008-11 (pdf).